Complicated here. I helped curate the website of a national design company. They already had a great design, and used Squarespace to set it up. I learned how to use Squarespace’s method of web curation and editing (which were finicky at times) which leaves the user with a clean and professional website. I was mainly involved in adding in the product pages and galleries, minor site adjustments, and making the footer section editable in a single area (instead of on each page). Here’s an example of a product page:
First2Eleven is a DBA of Pete Thomas, a media producer who lives in Central New York.
The name isn't totally nonsense. It refers to a competitive and fun childhood one-on-one basketball game won when a player reaches eleven points first.