The local coffeehouse I work for was happy to host a booksigning for acclaimed author Lee Child. There was a ton of information I had to fit into a poster (including debating and deciding to mention the date twice) with only a week until the event to promote it. The booksigning was a huge success.
First2Eleven is a DBA of Pete Thomas, a media producer who lives in Central New York.
The name isn't totally nonsense. It refers to a competitive and fun childhood one-on-one basketball game won when a player reaches eleven points first.